The primary benefit of making sure your business name, address and phone number are consistent across platforms is authority. It’s less important which of these variants you choose and more important that platforms can find that exact name, with the supporting address and phone number, across all platforms. ![]() You might be “Reliable Plumbers” or “Reliable Plumbing Company” or “Reliable Plumbing Co LLC”. What matters is that once you write it one way, you always write it the same way. It doesn’t much matter at first whether you write your address as 178th Pl or 178th Place. The first step is to define your canonical data. ![]() What I mean by canonical data, is the exact set of data which will be actively pushed to the important data publishers. This is why 100% consistency across important platforms is key. I refer to NAP as a data point, instead of three data points, because algorithmns have advanced to the point where they can identify a group of data and analyze it as a whole. The foundational data point for local businesses is name, address and phone number. One of these is to look for consistent information across platforms. Platforms like Google, Facebook and local citation sites have developed some fairly advanced ways to separate the real from the fake. Why is NAP so Important?įor every legitimate business trying to find new customers online there are dozens of scammers. Getting your business to consistently appear across the local, mobile and social web is critically important for businesses which want to attract new customers via digital channels. NAP stands or name, address phone number. ![]() NAP is a core concept for the online marketing of every business customers physically visit.
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